What Is Scholarship For?

Scholarship, the academy, and the arrival of artificial intelligence

By Louis A. Bloomfield in collaboration with ChatGPT

For nearly four decades, I taught physics and pursued scientific research at a major public university. I loved much of that work. I enjoyed exploring the natural world, discovering things I hadn’t known, and helping students experience the pleasure of understanding something that had previously puzzled them. I was fortunate to spend my career doing things that I found interesting, worthwhile, and often deeply satisfying. But during those decades, I also watched the institutions surrounding scholarship evolve in ways that increasingly troubled me. The pursuit of knowledge remained an important part of academic life, but it became entangled with an expanding system of incentives, credentials, publications, reputations, rankings, and institutional interests. Some of those developments improved scholarship. Others sometimes seemed to reward activities that looked like scholarship without necessarily contributing much to knowledge or society.

Now artificial intelligence is entering this world, and its growing capabilities are forcing questions that the academy has long had difficulty asking itself. What is scholarship for? What makes it valuable? Who should perform it? Who should pay for it? How should we recognize and reward it? And which of the traditions and institutions surrounding scholarship are essential to its purposes, rather than merely familiar ways of doing things? These questions predate AI, but AI is making them increasingly difficult to avoid.

The Purposes of Scholarship

At its best, scholarship is one of humanity’s great enterprises. It increases our understanding of the natural world, human behavior, history, culture, and ourselves. It discovers new phenomena, develops useful technologies, preserves knowledge, challenges mistaken beliefs, and gives us better ways to understand our experiences and possibilities. Some scholarship produces tangible benefits: medicines, materials, agricultural improvements, technologies, and better public policies. Other scholarship produces less tangible but still important benefits: historical understanding, philosophical insight, intellectual clarity, cultural preservation, and a deeper appreciation of the world and our place in it. Still other scholarship is valuable simply because understanding something is satisfying. Human curiosity needs no commercial justification. We explore the world partly because we want to know what is there.

But these different purposes lead to different questions about support and priorities. A person pursuing an interesting question out of curiosity may be doing wonderful scholarship, whether or not the results benefit anyone else. It doesn’t necessarily follow that society has an obligation to employ that person indefinitely to pursue that question. Conversely, some investigations may be so important, difficult, expensive, or unlikely to attract commercial investment that society benefits enormously from supporting them collectively. We should be able to recognize both possibilities without diminishing either.

Indeed, one of the weaknesses of modern academic thinking may be the tendency to treat all scholarship as if its social importance and claim on institutional support were self-evident. They are not. Societies have limited resources and many worthwhile things to accomplish. Supporting scholarship is one of them, but so are educating children, caring for the sick, maintaining infrastructure, preserving the environment, and countless other activities. Sensible societies must make choices, even among good things. There is no reason to assume that every scholarly pursuit deserves immediate public support, or that every research program must grow continuously, or even that every existing program must continue indefinitely.

At the same time, we should not always insist on immediate practical returns. Some of humanity’s most important discoveries emerged from investigations whose eventual significance could not have been anticipated. Fundamental research often requires patience, intellectual freedom, and tolerance for uncertainty. The challenge is to distinguish the value of scholarship from an automatic entitlement to support every activity conducted in its name. That distinction is difficult. It is also essential.

How Scholarship Became a Profession

For much of history, scholarship was pursued by people whose livelihoods came from elsewhere, along with people supported through universities, religious institutions, wealthy patrons, academies, and other arrangements. Some remarkable discoveries were made by independent investigators. Others required organized institutions and substantial resources. There was no universal model. Over time, particularly during the nineteenth and twentieth centuries, scholarship became increasingly professionalized. Universities expanded, research became a central institutional mission, and large numbers of people began earning their livelihoods through scholarly work. This transformation brought extraordinary benefits. It enabled the construction of major laboratories, the development of specialized disciplines, the training of generations of scholars and researchers, and a spectacular expansion of human knowledge.

But professionalization also introduced another purpose into the scholarly enterprise: sustaining the careers and institutions of professional scholars. That purpose is understandable. People need livelihoods. They develop expertise through years of effort, establish careers, raise families, and build identities around their work. Universities need continuity, competent employees, organizational stability, and reputations that attract students and financial support. There is nothing inherently wrong with any of this, yet the interests of scholarship and the interests of professional scholars are not always identical.

A research program may have reached a point of diminishing returns while the scholars who conduct it still need jobs, grants, graduate students, and publications. A field may have answered many of its most consequential questions while its departments continue to train new specialists. An institutional practice may survive long after its original purpose has become less important. It is even possible for the demand for scholarly activity to arise partly from the need to sustain scholarly employment, rather than from the importance of the questions being investigated.

This is not an argument that entire disciplines have exhausted their possibilities. Intellectual history is full of unexpected discoveries that transformed seemingly mature fields. Nor is it an argument that only exceptional scholars deserve to participate in intellectual life. It is an argument that the professionalization of scholarship creates incentives that deserve examination. We should not mistake the continued employment of scholars for the continued advancement of scholarship.

When Scholarship Becomes Measurable

The problem becomes particularly visible in the ways universities evaluate scholarly achievement. The intellectual value of a person’s work is often remarkably difficult to measure. A discovery may be immediately important, or its significance may emerge decades later. A careful negative result may prevent years of wasted effort. A thoughtful synthesis may clarify an entire field without producing a new experiment or theory. Judging these contributions requires expertise, time, perspective, and intellectual honesty. Alas, counting publications is much easier.

So institutions count publications, citations, grants, invited lectures, prestigious appointments, and assorted other measures of scholarly activity and recognition. These measurements are not meaningless. They can provide useful evidence. But they are imperfect substitutes for the things we actually care about. And once they become important determinants of employment, promotion, prestige, and financial support, they become targets. Goodhart’s law captures the problem: when a measure becomes a target, it tends to lose its value as a measure. The consequences are familiar to almost everyone who has worked in academia.

Research findings are divided into unnecessarily small publications. Scholars are encouraged to work on fashionable subjects because those subjects attract citations and funding. Journals and conferences proliferate, including some whose principal business is collecting fees rather than maintaining intellectual standards. Institutional reputations become tied to numbers that are easier to advertise than to interpret. Meanwhile, important but unconventional work can struggle to find reviewers, financial support, or an audience. A genuinely novel idea may have no established scholarly constituency to recognize its importance. A line of inquiry that has fallen out of fashion may receive little attention even when it remains intellectually promising. And null results, failed approaches, and evidence that an attractive hypothesis is wrong can be difficult to publish despite their potential value to other researchers.

None of this requires dishonest scholars or malicious administrators. Often, everyone involved is responding rationally to the incentives of the system. A conscientious scholar knows that additional publications may help secure promotion. A department chair needs defensible criteria for evaluating faculty. An administrator needs evidence of institutional excellence. Publishers need revenues. Students and their families want recognizable credentials. Each participant may act reasonably while the system produces outcomes that are less than reasonable. And because the participants depend on one another, the arrangements become remarkably resistant to change.

The scholarly world has been aware of these problems for years. The San Francisco Declaration on Research Assessment, issued in 2013, explicitly urged institutions not to substitute journal metrics for evaluations of individual research contributions. Yet the habits persist. The difficulty is not simply recognizing that the measurements are flawed. It is finding better ways to make judgments, and persuading institutions to accept the uncertainty, effort, and occasional disagreement that better judgment requires.

Peer Review and the Illusion of Certainty

Peer review is another institution whose value is real but sometimes exaggerated. Having knowledgeable people evaluate scholarly work before publication is a sensible practice. Good reviewers identify mistakes, challenge assumptions, suggest improvements, and help distinguish important findings from unsupported claims. I have benefited from peer review, and I have also seen its shortcomings.

Reviewers are human. They are busy, frequently unpaid, and not always perfectly matched to the work they are evaluating. They have intellectual preferences, professional relationships, competing interests, and differing degrees of diligence. Some provide extraordinarily thoughtful reviews; others do considerably less. The process is especially problematic when a genuinely unfamiliar idea lacks an established community of experts capable of evaluating it. And publication itself is not proof that a paper is correct or important. It establishes, at most, that the paper passed through a particular evaluation process. Nevertheless, the phrase peer-reviewed is frequently treated as if it conveys an almost magical authority.

Similar problems arise in faculty evaluations. Members of a department may be nominally peers while knowing relatively little about one another’s specialized research. Their judgments can be influenced by institutional politics, competing priorities, limited expertise, and the inevitable pressures of allocating scarce resources. Calling such evaluations peer review does not automatically make them rigorous or impartial. None of this means that peer review should disappear. It means that we should distinguish the valuable activity of critically evaluating scholarship from the particular institutional arrangements through which that activity has traditionally been conducted.

The internet made scholarly dissemination inexpensive and nearly instantaneous. Preprint repositories demonstrated that researchers could communicate important work without waiting months for journal publication. More recently, publishers such as eLife have experimented with making reviews and evaluations public rather than treating acceptance or rejection as the final judgment of a paper’s worth. And AI may make far more substantial changes possible. An AI system can help examine references, identify prior work, check mathematical arguments, scrutinize statistical methods, question assumptions, and compare claims with the accumulated literature. These capabilities remain imperfect, and some tasks still require substantial human expertise. But the potential is extraordinary.

Imagine a scholarly world in which research is disseminated promptly, accompanied by transparent and continuously evolving evaluations. Some reviews would be performed by human specialists, others by AI systems, and many through collaboration between them. Corrections, replications, disagreements, and new evidence would become part of a living scholarly record. Research would no longer acquire a single permanent badge of credibility merely by appearing in a particular journal. Of course, AI could also flood such a system with plausible nonsense, fraudulent papers, invented evidence, and artificial reviews. The need for verification, provenance, and scholarly judgment would remain, and might become even more important. But that is an argument for developing better systems of evaluation, not for preserving existing systems unchanged. Perhaps we should stop asking primarily where scholarship was published and ask instead what it contributes, what evidence supports it, what objections have survived examination, and how well it stands up over time.

Artificial Intelligence Changes the Economics of Scholarship

AI is rapidly becoming capable of performing activities that once required substantial scholarly training. It can explain complicated subjects, summarize bodies of literature, write computer programs, analyze data, construct mathematical arguments, propose hypotheses, and contribute to research. Yes, it makes mistakes. It sometimes invents facts, misinterprets evidence, follows unproductive lines of reasoning, or expresses unwarranted confidence. But so do human scholars. The relevant question is not whether AI is perfect. It is how effectively AI, humans, and combinations of the two can accomplish worthwhile intellectual work. Increasingly, AI can perform substantial parts of that work with remarkable speed and at relatively low cost.

I have seen this change firsthand. AI can now explain much of the physics I spent decades teaching, often doing so as well as I can, although it sometimes benefits from my guidance and correction. It can also assist me with scientific questions outside my strongest areas of expertise and help me investigate possibilities that I would otherwise find difficult or time-consuming to pursue. It can rapidly locate and connect obscure information that would be extremely difficult for me to uncover efficiently in the library or elsewhere. I do not regard these abilities as an insult to my career. Instead, I regard them as remarkable achievements.

Yet I can understand why many scholars find them threatening. Someone who has spent decades becoming an authority in a specialized subject may struggle with the possibility that much of that expertise is no longer scarce. Professional identities, reputations, livelihoods, and personal pride are involved. Some resistance to AI may therefore reflect a desire to preserve careers or established forms of intellectual authority. Other resistance reflects legitimate concerns about reliability, authorship, intellectual property, scholarly integrity, and education. These motivations are not mutually exclusive. Indeed, people can hold sincere intellectual objections while also responding, consciously or otherwise, to threats to their professional lives. Thus it would be unfair to assume that a scholar criticizing AI is merely protecting a job. It would be equally naive to assume that professional self-interest plays no role.

But the most important question is not what motivates individual scholars. It is how society can benefit from the technology without sacrificing the purposes of scholarship. If AI can perform a scholarly task as well as a human, more efficiently and at lower cost, what justifies preserving that task as paid human employment? Sometimes there are excellent reasons: human judgment, accountability, mentorship, experimental skill, cultural understanding, intellectual independence, or capabilities that AI still lacks. Sometimes there may not be such reasons. The difficulty is that academic institutions have not traditionally been organized to answer this question. They have been organized largely around the employment and advancement of people with particular credentials and specialized expertise. AI threatens that arrangement, but it does not necessarily threaten scholarship.

Artificial Intelligence Can Also Change the Labor of Writing

The effect of AI on scholarship is not limited to answering questions, analyzing data, or generating hypotheses. AI can also perform much of the labor of scholarly writing. That possibility is often treated as suspect because academic authorship has come to imply that the named author personally composed nearly every sentence, or at least did something very close to it. But composing prose and doing the intellectual work that gives the prose something worth saying are related activities, not identical ones.

This essay is itself an example. Writing has always been slow and painstaking for me. I can spend so much time editing, perfecting, and rewriting each sentence that the labor of expression competes with the thinking I am trying to express. For this essay, I gave ChatGPT my ideas in rough form, reacted to its questions and drafts, challenged passages that seemed too certain or too mild, and asked it to help organize and write the result. That process got the ideas out of my head and onto the page, where I could examine them more clearly and stop churning through them in isolation.

This is not the same as outsourcing my thinking. It is outsourcing part of the labor of expressing that thinking, just as scholars have long used editors, research assistants, statistical consultants, translators, and colleagues who comment on drafts. AI can make that assistance available to people who write slowly, who are working outside their strongest language, or whose best contribution lies in observation, experiment, synthesis, criticism, or judgment rather than polished prose. Used this way, AI can help scholars think more because they spend less of their limited energy wrestling with sentences.

The distinction does not eliminate responsibility. A person who publishes an argument should understand it, stand behind it, correct its errors, and disclose material assistance honestly. Misrepresenting authorship remains a form of plagiarism, whether the concealed contributor is human or artificial. But intellectual responsibility should not be confused with a requirement that every worthy idea be laboriously converted into prose by the person whose name appears first. The byline on this essay is meant to make that collaboration visible.

Scholarship Does Not Have to Be Employment

One possible consequence of AI is that serious scholarly inquiry will become less dependent on institutional employment. The words professional and amateur have acquired misleading associations. Professional often implies superior quality, while amateur suggests lesser competence. Yet the original distinction concerns whether an activity is pursued as an occupation or from personal interest. A person can perform superb intellectual work without being paid for it. Another can be professionally employed in scholarship without producing particularly valuable results. What matters is the quality, integrity, and significance of the work.

For much of history, independent investigators made remarkable contributions to knowledge. That historical world was far from ideal: wealth, social position, patronage, and access to institutions often determined who could participate. We should not seek to recreate those barriers. Instead, we should welcome the possibility of making scholarship accessible to far more people. AI may help someone with a modest budget and a good question undertake work that once required institutional access to specialized intellectual assistance. Retired scholars might continue their investigations without university employment and some already do. Engineers, physicians, teachers, craftspeople, and interested citizens might make important discoveries in areas that capture their curiosity.

Some projects would deserve substantial financial support even in such a world. Large scientific instruments, archaeological excavations, clinical trials, longitudinal studies, archives, and some forms of fieldwork require resources that individuals cannot supply. The point is not that society should stop supporting scholarship. The point is that support should follow demonstrated public value rather than professional custom alone. A worthwhile discovery does not become less valuable because its author was unpaid, retired, independent, or assisted by AI. Nor does a publication of little demonstrated value become important merely because its author occupied a prestigious position. Scholarship should be judged by what it contributes.

Independent scholarship should complement paid scholarship, not become a pretext for expecting valuable intellectual labor to be free. Serious inquiry requires time, access to information and tools, and often institutional resources. Who has access to those things remains an equity question, even when AI lowers some barriers.

What Society Should Continue to Support

The possibility of more independent scholarship does not eliminate the need for organized and publicly supported research. Some investigations require expensive facilities, large teams, long-term continuity, or access to resources that individuals cannot reasonably provide for themselves. Other investigations produce benefits that are important to society but unlikely to reward private investors. Still others preserve knowledge, culture, and intellectual capabilities that would otherwise be neglected. These are powerful reasons to support scholarship collectively. But they do not justify every existing activity or require every scholarly field to receive indefinite support at its current level.

A mature research program may have reached diminishing returns. Another may have become intellectually stagnant. An expensive investigation may remain interesting and worthwhile while being less urgent than competing societal needs. The fact that something is worth discovering does not establish that it must be discovered immediately, regardless of cost. Nor does the absence of immediate applications establish that research is unimportant. The task is to exercise judgment under uncertainty. Some investments will fail. Some unexpectedly important discoveries will emerge from obscure or unfashionable investigations. A healthy system must tolerate those possibilities.

But it must also be capable of asking whether continued expenditures are justified, whether priorities should change, and whether some investigations might be pursued at lower cost, by fewer people, or through independent effort. Public support for scholarship should serve the public purposes of scholarship, not merely preserve the historical distribution of academic employment. There is an important opportunity here. If AI makes research more productive, society could use the savings to reduce costs, expand access, tackle more ambitious problems, or support intellectually promising investigators who currently lack institutional opportunities. The goal need not be less scholarship. It could be more valuable scholarship, conducted more widely and with fewer unnecessary constraints.

Those who receive continuing support for scholarship should therefore have to explain what they have done with that support and what value the work has produced or may produce. Value should be understood broadly. It may lie in practical results, new understanding, preserved knowledge, negative findings, improved methods, education, culture, or a promising path that has not yet paid off. The requirement should be an honest account, not a demand that every project manufacture an immediate success story.

Grant-funded scientists already submit progress reports, and the National Institutes of Health requires reports on accomplishments, products, impact, changes in approach, problems, and public-facing outcomes. The same principle could extend beyond individual grants. A supported scholar, program, or center could periodically publish a concise account of what it attempted, what it produced, what others can now do or understand because of it, and why continued support is warranted. These accounts should be short, periodic, and sensitive to the methods and time horizons of each discipline. Wherever possible, they should replace existing reports rather than become another annual layer of paperwork. Done well, they would be more informative than publication counts and more honest than promotional summaries, especially if they acknowledged failures, dead ends, and revised expectations.

Accountability of this kind must leave room for risk and patience. An unsuccessful experiment can be valuable; a difficult book may take years; an obscure question can become important unexpectedly. The purpose is not to punish uncertainty or force every inquiry into a market test. It is to reject the assumption that once a line of scholarship has acquired institutional support, that support becomes self-justifying and indefinite. Academic freedom protects inquiry from improper control. It does not make the use of other people’s resources exempt from explanation.

Scholarship and Teaching Are Different Callings

Universities often repeat the comforting claim that the best scholars are the best teachers. Some people are excellent at both, and research universities are built partly around the reasonable idea that research-active environments can enrich teaching. Students may encounter current questions, participate in discovery, receive mentorship from investigators, and benefit from curricula shaped by advancing knowledge. Yet those institutional benefits do not establish that the most productive researchers are necessarily the most effective teachers. A landmark meta-analysis by John Hattie and Herbert Marsh found no overall relationship between university research productivity and teaching effectiveness. Their practical conclusion was not that the two activities are enemies, but that universities should stop assuming that excellence in one automatically produces excellence in the other.

The result should not be surprising. Scholarship and teaching draw on overlapping knowledge but require different motivations, habits, and talents. A fine scholar may prefer solitary investigation to the patient human work of helping novices. A gifted teacher may devote enormous time to students and therefore produce less research. Human time is finite, and institutions that demand maximum performance in both activities may encourage faculty to shortchange one while claiming that success in the other compensates for it.

Universities should therefore evaluate scholarship and teaching separately and reward each on its own terms. They should also value genuine connections between them when those connections occur, without using research productivity as a proxy for teaching quality. A superb teacher should not be treated as a lesser academic because that person publishes little. A superb scholar should not be assumed to teach well merely because that person publishes much. AI may make both kinds of work easier, but it will not make them identical.

Who Gets to Be an Expert

Scholarship also depends on expertise, a concept that has become increasingly muddled in recent years. Credentials, titles, institutional affiliations, public visibility, and professional recognition can provide useful evidence of expertise, but none guarantees it. Expertise is demonstrated through understanding, sound judgment, reliable work, and the ability to confront evidence and criticism. Academic institutions have important roles in developing and recognizing these abilities. Yet they can also confuse professional status with intellectual authority.

A scholar may be deeply knowledgeable within a narrow specialty while having limited expertise outside it. Another may be an excellent generalist with relatively few conventional scholarly credentials. Domains of expertise matter because scholarship increasingly crosses disciplinary boundaries. AI can make those boundaries more permeable. It can help investigators explore unfamiliar fields, identify connections, and acquire enough background to ask productive questions. But AI brings its own dangers. It learns from human-created intellectual material and can reproduce errors, dominant assumptions, and prevailing biases. It may also be too willing to agree with the person using it. A system trained largely on the products of an intellectually conformist scholarly community may reproduce that conformity rather than escape it.

Human scholarship is not immune to similar problems. Academic communities can become intellectually insular, favor particular interpretations, discourage dissent, or confuse political and ideological agreement with intellectual merit. This occurs in different ways across disciplines, institutions, and historical periods. It is not a failing unique to any one political outlook.

One of the responsibilities of scholarship is to maintain the freedom to question prevailing ideas, including the prevailing ideas of scholars themselves. AI could help by making alternative explanations, competing evidence, and criticism more readily available. However, it could also make intellectual conformity easier to reproduce on a massive scale. Which outcome predominates will depend partly on how we design, evaluate, and use these systems. What matters is not protecting human intellectual authority from AI or replacing it with machine authority. It is preserving the critical examination of ideas, regardless of their source.

Education Faces the Same Challenge

Although scholarship is the focus of this discussion, the implications for education are substantial. The academy’s teaching mission has also become entangled with credentials, rankings, institutional prestige, and measures that can be satisfied without necessarily demonstrating genuine learning. AI makes that problem particularly visible. A student can now produce an excellent-looking essay, laboratory report, or homework assignment while doing remarkably little of the thinking that the assignment was intended to encourage. But that reveals something important about the assignment. In nearly any undergraduate class, the finished document is never the ultimate educational goal. The goal is the intellectual development that is supposed to occur while producing it.

I encountered an earlier version of this problem while teaching my physics course, How Things Work. An assignment that once required students to investigate and explain physical phenomena in ordinary objects became less educationally useful as the internet made it easier to assemble respectable papers without doing the intended intellectual work. I abandoned the assignment. AI greatly amplifies that problem. Yet AI can also provide something that conventional education has struggled to deliver: patient, individualized intellectual assistance that challenges students, responds to their misunderstandings, and helps them develop understanding through sustained engagement. The same technology that allows students to avoid thinking can help them think more deeply.

This distinction is crucial. If AI is used primarily to supply answers, produce assignments, and automate mediocre instruction, it may diminish education. If it is used to challenge students, demand explanations, question assumptions, and support serious cognitive effort, it could improve education enormously. Human teachers will still have important roles. They can inspire, mentor, encourage, and recognize human needs and possibilities that AI may not adequately understand. But institutions should increasingly judge education by what students actually learn and become capable of doing, not merely by the credentials they acquire or the assignments they submit.

The parallel with scholarship is striking: In education, we should value genuine intellectual development over the production of academic-looking work. In scholarship, we should value genuine intellectual contributions over the production of scholarly-looking work. AI is making these distinctions harder to ignore.

Students and families also deserve to know how institutional resources are divided among education, scholarship, and administration. Research can enrich a university and produce public benefits, but when tuition supports it directly or indirectly, institutions should explain the relationship and the benefits rather than rely on prestige as sufficient justification. Taxpayers, donors, and other funders deserve the same clarity. AI should not become an excuse to replace demanding education with cheaper but intellectually thinner instruction.

The Hidden Cost of Administration

Faculty members and other professionals often complain that their time is consumed by paperwork, compliance tasks, repeated assessments, documentation requirements, committee service, and low-value administrative work. Some of this work is necessary. Much of it serves accountability systems that accumulated over time, often in response to real problems. Yet each new form, review, certification, or reporting requirement consumes time that could otherwise be spent teaching, discovering, mentoring, creating, or serving the public.

The cumulative burden is substantial. In the Federal Demonstration Partnership’s 2018 survey of 11,167 principal investigators with active federal grants, respondents estimated that 44.3 percent of the time associated with their federally funded projects went to administrative and related requirements rather than active research. The report cautions that its response rate was about 20 percent, but the scale and persistence of the result are difficult to dismiss. Almost two thirds of respondents said the burden seriously compromised research productivity.

No single group deserves all the blame. Legislators, regulators, funding agencies, accreditors, lawyers, auditors, administrators, and faculty committees all add requirements, usually for reasons that appear sensible when considered one at a time. Administrative offices also have incentives to demonstrate activity, manage risk, and create procedures that can be documented. The result is a system in which well-intended participants can collectively consume the time that scholars and teachers were hired to spend on scholarship and teaching.

Institutions should make those costs visible. If an administrative office requires faculty to complete a form, attend a training program, prepare a report, or serve a procedural function, the time should be estimated and charged conceptually to the administrative purpose that created it, not treated as free labor drawn invisibly from faculty budgets. In budgets and workload accounts, that burden belongs to administration rather than being silently absorbed by the time assigned to teaching and scholarship. Every recurring requirement should have an owner, a stated purpose, an estimate of the time it consumes, and a date for review or expiration. Necessary administration would remain. Unnecessary or poorly designed administration would have to justify itself.

Three Practical Reforms

The academy will not solve all of these problems at once, and a long reform program would obscure the central argument. Three changes would nevertheless move institutions toward judging scholarship by its purposes rather than by its familiar machinery. Each deserves fuller treatment in a subsequent essay.

Evaluate Contributions Directly

For hiring, promotion, tenure, and major funding decisions, scholars should identify a small number of their most significant contributions rather than submit an undifferentiated count of publications, citations, grants, and invitations. They should explain what each contribution added, what evidence supports it, how others have used or challenged it, and what role they personally played. Datasets, software, replications, negative results, synthesis, public explanation, and other useful work should count alongside conventional articles and books. Reviewers would still exercise judgment, but they would have to judge the work itself.

This approach follows the central recommendation of the San Francisco Declaration on Research Assessment, which urges institutions not to use journal-based metrics as substitutes for evaluating individual contributions. Metrics can remain evidence, but not verdicts. The same review should include the concise public account described above whenever the work has received substantial continuing support.

Make Administrative Work Accountable

Universities should maintain a public inventory of recurring faculty administrative requirements, including their purpose, source, estimated time cost, and responsible office. New requirements should identify what existing work they replace, and old requirements should expire unless someone demonstrates that they remain worth their cost. Where faculty work is necessary, institutions should recognize and budget for it explicitly rather than allowing it to disappear inside nominal allocations for teaching, scholarship, or service.

Publish First and Review Continuously

Scholarly communication should move toward prompt dissemination followed by open, continuing evaluation. Every contribution should identify the people responsible for its claims, disclose material AI assistance, and preserve traceable sources, data, and methods. These requirements would protect accountability without pretending that all intellectual work must be performed unaided by a named author.

AI systems could perform immediate first-pass checks for internal inconsistency, unsupported claims, statistical anomalies, missing citations, and duplication. Their evaluations should be auditable rather than opaque. Authors and reviewers should have correction mechanisms and meaningful opportunities to appeal errors or contested judgments. Human specialists could then focus on novelty, significance, interpretation, methodological judgment, and disagreement. Reviews, author responses, corrections, replications, and later evidence could remain attached to the work as part of a living scholarly record.

The model need not be invented from nothing. eLife’s reviewed-preprint system publishes public reviews and an assessment alongside a citable preprint and allows later versions to become part of the record. No single model will fit every field, and AI review will create risks of its own. But public, revisable evaluation is a more promising response to cheap publication than trying to preserve a binary badge of acceptance from a journal whose name substitutes for judgment.

Rediscovering the Purposes of the Academy

Universities have historically embraced several important missions: education, scholarship, and service to society. Over time, they have also become large organizations with complex financial interests, substantial administrative structures, valuable brands, extensive facilities, and powerful constituencies. Many of these developments were understandable and sometimes necessary. Universities need resources and competent administration. Institutional continuity can support long-term intellectual work. But organizational survival and expansion are not themselves the purposes of a university. A successful academic institution should not be measured primarily by its size, prestige, endowment, selectivity, publication counts, or ability to preserve existing arrangements. It should be judged by how well it educates people, advances understanding, preserves valuable knowledge, and contributes to society.

AI did not invent the academy’s uncomfortable questions. Are we rewarding genuine contributions or measurable activity? Are we educating students or merely certifying them? Are evaluation systems recognizing merit or rewarding pedigree? What AI changes is the plausibility of alternatives. Many intellectual tasks can now be performed outside the arrangements that once made universities indispensable. New systems of publication and review are practical, and independent investigators have access to increasingly sophisticated tools.

The academy need not choose between defending all its traditions and abandoning them. It should preserve the traditions that serve enduring purposes and change arrangements that no longer do. That will require evaluating contributions more thoughtfully, accepting changes in professional roles, supporting different kinds of intellectual excellence, and acknowledging that some formerly scarce abilities are becoming widely available. It will also require scholars, including those of us whose careers are largely behind us, to recognize that the value of our work does not depend on its remaining beyond the capabilities of others. If AI can teach a subject as well as I once did, or help someone make a discovery I could not make, that is progress. Scholarship succeeds when knowledge and understanding advance.

A Renaissance of Scholarship

I do not expect the transition to be easy. Institutions change slowly when existing arrangements support livelihoods, identities, reputations, and long-term work. Legitimate concerns about accuracy, accountability, intellectual independence, and the training of future scholars will complicate the transition. AI may initially magnify low-quality publication, bias, and academic gaming. Some important investigations will remain expensive and institution-dependent. Those difficulties are reasons to govern change carefully, not to assume that existing arrangements must remain unchanged.

Scholarship could become less narrowly associated with academic employment. More people could participate seriously in inquiry throughout their lives, crossing disciplinary and institutional boundaries more easily. Universities could concentrate resources on work that genuinely requires laboratories, archives, field sites, long-term teams, and intensive human mentorship. Students could encounter scholarly work earlier and participate more directly. Some professional positions would disappear or change; other opportunities would emerge; and some forms of support would shift.

Efficiency does not remove institutions’ obligations to the people affected by change. Universities should manage transitions humanely, give employees time and support to adapt, and avoid imposing most of the costs on adjuncts, non-tenured instructors, early-career scholars, and others with the least security. A technology that advances knowledge while worsening avoidable inequities would represent an institutional failure, not an inevitable price of progress.

Those changes should be judged by their consequences for knowledge, education, and society, while recognizing that the burdens of transition are themselves part of those consequences. AI may allow more people to explore, question, discover, and understand. It may restore some of the pleasure of inquiry to a scholarly world burdened by professional productivity. The academy’s achievements deserve respect, but preserving them does not require preserving every practice that grew around them. Scholarship is older than the research university, journals, tenure, citation indexes, and professional scholarly careers. It will outlive many of those arrangements in their present forms.

The arrival of AI should therefore prompt neither the uncritical celebration of academic disruption nor the reflexive defense of academic tradition. Instead, it should prompt a renewal of the question that gives scholarship its purpose: How can we best advance human knowledge, understanding, and intellectual life? If we keep that question at the center, AI need not mark the decline of scholarship. It may help bring about a renaissance.

Author’s note: This essay was developed in collaboration with ChatGPT. The ideas, arguments, judgments, and revisions are Louis A. Bloomfield’s; ChatGPT helped organize them and draft the prose. Bloomfield reviewed and takes responsibility for the final text.

Sources and Further Reading

San Francisco Declaration on Research Assessment. Read the Declaration. Recommendations for assessing research on its own merits rather than through journal-based metrics.

Hattie, John, and H. W. Marsh. 1996. The Relationship Between Research and Teaching: A Meta-Analysis. Review of Educational Research 66, no. 4, 507-542. DOI 10.3102/00346543066004507

Federal Demonstration Partnership. 2020. 2018 Faculty Workload Survey Report of Primary Findings. Full report.

National Institutes of Health. Research Performance Progress Report. Description of progress, impact, changes, products, and public outcome reporting for supported research.

eLife. eLife’s New Model: Introducing Reviewed Preprints. Description of public reviews and assessments attached to citable preprints.

How AI Might Save Education

I have become increasingly concerned about cognitive offloading—the tendency to let tools do intellectual work that we once had to do ourselves.

Some cognitive offloading is wonderful. I am perfectly happy to let a calculator do arithmetic, a search engine retrieve an obscure fact, or a GPS remember the turns on an unfamiliar trip. Civilization itself is a gigantic exercise in cognitive offloading. None of us could function if we had to rediscover everything for ourselves. The problem arises when we offload the very activity we are trying to learn.

I encountered this problem long before ChatGPT. For many years, my physics students in How Things Work wrote term papers in which they researched some technological device or subject and explained how it worked. The finished papers were not particularly important. I used to joke that if I had asked the students to turn their papers in directly to a shredding machine, perhaps 95 percent of the educational mission would already have been accomplished. The remaining five percent was their reading of the comments.

The value was in producing the paper: examining the physical objects themselves, finding information, figuring out what was reliable, struggling to understand unfamiliar physics, reconciling contradictory explanations, organizing ideas, and eventually explaining the subject coherently. As more and more information became available online, however, the assignment changed. Students could increasingly assemble papers from material other people had already written. The resulting papers might look perfectly good, but the intellectual activity I wanted was disappearing. I realized that I was no longer teaching physics and scientific thinking. I was teaching text assembly and paraphrasing. So I dropped the assignment.

Generative AI has taken this problem to an entirely new level. A student can now find expert analysis instantly and produce an excellent-looking essay, laboratory report, computer program, or explanation without doing much of the intellectual work that the document or discussion once implied. Instructors can offload their work, too: AI can create assignments, grade them, write comments, and summarize student performance. In the absurd limiting case, an AI writes an assignment, another AI completes it, an AI grades it, and an AI summarizes the feedback. Everyone receives beautifully documented evidence that education occurred. Almost nothing will have happened inside a human brain.

Much of the discussion about AI and education focuses understandably on cheating. It is becoming almost impossible to distinguish student work from that of AI. Another, more optimistic discussion focuses on AI as a teacher or tutor. AI can explain a topic or subject several ways, adjust itself to an individual student, provide endless practice, and respond immediately to questions. Both discussions are important.

But there may be another possibility that is potentially much more disruptive: AI might help save education by making many of our educational proxies less valuable.

Education is filled with proxies. Grades supposedly indicate learning. Degrees supposedly indicate education and ability. Admission to a prestigious university supposedly indicates exceptional promise, though admission itself makes extensive use of proxies. Resumes, honors, recommendations, standardized tests, extracurricular activities, internships, and countless other credentials supposedly tell us something about the person behind them.

Most of these measures began for sensible reasons. But they are subject to Goodhart’s law: when a measure becomes a target, it tends to stop being a good measure. Once everyone wants the grade, people optimize for the grade. Once everyone wants the credential, people optimize for the credential. Students learn what will be on the test. Parents hire tutors and consultants. Resumes are padded. Courses become easier or grades drift upward. Institutions advertise rankings and outcomes. Everyone learns the rules of the game.

No villains are required. A student trying to get into medical school has perfectly sensible reasons to maximize a GPA. Parents naturally want every legitimate advantage for their children. Professors want their students to succeed. Universities want enrollment, retention, happy alumni, and financial stability. Employers need inexpensive ways to sort large applicant pools. The original educational mission can become buried in gameable proxies and individually rational behavior can produce a collectively foolish system.

The underlying problem is that we often measure something because the thing we really care about is too difficult or expensive to measure directly. If what we measure is not really what we care about, then sooner or later we may become very good at producing useless measurements.

But AI could change that.

Imagine applying for a job without initially supplying your college, GPA, degree, or academic honors. Instead, you spend an hour or two with an AI interviewer designed specifically for that job. It presents unfamiliar situations and then follows your reasoning wherever it leads. For example:

  • “Here is a machine that has begun failing intermittently. These are the symptoms and these are the measurements we have. What possibilities occur to you?”
  • “Why do you think that?”
  • “What additional information would you want before deciding?”
  • “Here is the information you requested. Does it change your conclusion?”
  • “Another engineer thinks the problem has a completely different cause. How would you decide between the two explanations?”
  • “You don’t know an important technical detail. How would you go about learning it?”
  • “Here is some new information that makes one of your earlier assumptions wrong. What do you do now?”
  • “You have ten minutes to become useful on a subject you know almost nothing about. Start asking questions.”

The particular questions would, of course, depend on the job. An AI interviewer could probe knowledge, understanding, judgment, reasoning, intellectual flexibility, communication, persistence, skepticism, estimation, creativity, and the ability to recognize nonsense. More importantly, it could distinguish between what a person already knows and how effectively that person can learn, generalize, and reason when the familiar script runs out.

That distinction matters. I have encountered people who knew an enormous amount about a particular subject but had difficulty moving beyond what they already knew. I have also encountered people who initially knew almost nothing about a subject, but understood new ideas so quickly that they soon caught up with and then surpassed the apparent expert. An assessment concerned only with present knowledge could easily select the wrong person.

Human interviewers can sometimes uncover these differences, but interviewing well is itself a specialized skill. Subject-matter expertise does not automatically make someone a good interviewer. Interviewers can waste time on uninformative questions, become distracted by whether they personally like an applicant, favor people who resemble themselves, or simply fail to probe the characteristics that matter. I know that I am not particularly good at assessing some human qualities in an interview. I can often recognize whether someone is smart, clever, or witty, but other characteristics are much harder for me to judge reliably.

A carefully designed AI system could potentially become much better at the interviewing itself. It could conduct thousands or millions of interviews, compare its predictions with subsequent job performance, learn which questions were informative, and become steadily better at distinguishing knowledge from memorization, confidence from competence, and current expertise from the ability to learn.

The cost matters enormously. It is impractical for a skilled interviewer to spend two hours conducting individualized assessments of a thousand applicants. AI could make individualized examination cheap.

And because AI can generate essentially unlimited new situations and pursue each applicant’s answers in different directions, conventional test preparation becomes less useful. If applicants learn how to answer one sort of question, the system can change the question. If a coaching industry develops techniques for gaming the interview, the AI can study those techniques too.

There will still be a Goodhart arms race. There is probably no permanent escape from Goodhart’s law. But an adaptive assessment can keep moving closer to the thing we actually care about. As the distance between the measurement and the real abilities required by the job shrinks, the harmful effects of preparing for the measurement should shrink too. At the limit, preparing for the assessment increasingly resembles acquiring the knowledge, judgment, reasoning ability, and skills the job actually requires. Gaming begins to look suspiciously like education.

I would suggest conducting two assessments. In the first, put the applicant metaphorically in a Faraday cage—electronic isolation—with no search engine, no AI assistant, and no outside cognitive machinery. What knowledge and intellectual machinery does this person actually possess?

Then open the cage. Give the applicant AI, calculators, search, reference materials, and whatever tools the real job permits. Give the person a much harder problem and see what happens. Some people will simply ask AI for answers. Others will question it, challenge assumptions, notice errors, compare alternatives, perform reality checks, and use the machine to become far more capable than either the human or AI would have been alone.

Now consider what this could do to education. If employers can cheaply measure what applicants actually know, how they think, how quickly they learn, and what they can actually do, the value of gaming educational proxies falls. Getting an A instead of a B matters less if the employer isn’t interested in the transcript. Padding the resume matters less if the resume is barely considered. Attending a prestigious university matters less if the employer asks, in effect, “Never mind who admitted you four years ago. Show me what you can do today.”

I used to joke that one of Harvard’s most valuable features was its admissions office. If Harvard has a reputation for selecting exceptionally capable young people and if almost everyone admitted eventually receives a Harvard degree, employers can reasonably infer that a Harvard graduate is likely to be capable. I called this “proximity to greatness”: once admitted to a respected group, an individual acquires some of the group’s reputation, whether or not the inference is correct in that particular case.

Direct assessment would weaken that inference. Harvard might be wonderful, but tell me about you.

And this could produce a remarkable reversal in educational incentives. If employers stopped rewarding the proxies and started measuring the underlying abilities, students would once again have a strong reason to acquire those abilities. Understanding would matter because understanding would eventually be tested directly. Critical thinking would matter because someone would ask you to think. Historical perspective, quantitative intuition, scientific understanding, judgment, communication, craftsmanship, intellectual independence, and the capacity to learn would become valuable not because they raised a grade but because they made you more capable.

The structure of education might begin to change as well. Four years, 120 credits, a particular sequence of courses, and a particular collection of grades are themselves proxies. Some people might need years of broad education; others might become ready for particular kinds of work much sooner. Students might spend more time on subjects that genuinely enlarge their capabilities and less time accumulating boxes checked toward a credential. Education could become more varied in length and focus because the ultimate question would no longer be “Have you completed the prescribed pedigree?” but “What can you actually do?”

Instructors could then spend less energy policing cheating and managing grading systems and more energy doing what brought many of them into education in the first place: helping students understand things. Universities might even find themselves competing more on how much their students actually learn and less on what I think of as the corporate mission: maximize income, minimize risk, and build the brand.

There are plenty of difficulties. AI assessments could themselves contain biases, measure the wrong qualities, be manipulated, or become detached from actual job performance. Humans would still need to decide what characteristics legitimately matter, provide appropriate safeguards and accommodations, and continually compare assessment results with what happens in the real world. We would create new proxies, and we would eventually begin gaming them. Human nature is not going away.

But perhaps AI gives us an opportunity to move the measurement much closer to the thing being measured. That possibility strikes me as wonderfully ironic.

AI threatens education because it makes cognitive offloading easier than ever before. It can produce the essay without the thinking, the answer without the understanding, and the credential without necessarily revealing what lies behind it. But the same technology may eventually make it cheap to ask directly the question our elaborate system of grades, degrees, pedigrees, and credentials has always been trying indirectly to answer:

What does this individual actually know, understand, and know how to do—and how well can this person learn what comes next?

If we can answer that question reasonably well, much of the incentive to game education may disappear.

And AI, unexpectedly, might help make the purpose of education once again be education.

Acknowledgment

This essay grew from my observations about increasing cognitive offloading and from an extended conversation with ChatGPT about its effects on education. Our discussion began with my concern that students and instructors can now offload activities that are themselves central to learning, and eventually led us to a much more optimistic possibility: AI might reduce the importance of grades, degrees, pedigrees, and other educational proxies by making direct, individualized assessment of human knowledge, reasoning, learning ability, and skill inexpensive and practical.

I supplied the experiences, arguments, concerns, and perspective, including my experiences teaching How Things Work and my longstanding concerns about Goodhart’s law, credentialing, and institutional incentives. ChatGPT challenged some of my generalizations, helped develop the ideas of adaptive AI interviewing, direct assessment, and measuring the ability to learn rather than merely existing knowledge, explored their limitations and unintended consequences, and drafted and worked with me to revise this essay from our discussion.

Easy Virtue and the Hard Work of Thinking

I have become increasingly interested in a problem that is probably as old as organized human society: how do well-intentioned people, trying to make the world better, end up doing things that are foolish, counterproductive, or even harmful?

I don’t think the answer is that most of them are bad people. Quite the opposite. Bad people are the easy case. The more interesting problem is what happens when decent people—with ordinary human needs for friendship, approval, status, security, meaning, and self-respect—join together in pursuit of ideals.

Humans are social animals. We like belonging. We like being respected. We like feeling that our lives have meaning and that we are on the side of good. A social or political movement can provide all of those things at once: friends, community, purpose, moral elevation, and sometimes professional opportunities, money, influence, or power.

None of that makes the movement wrong. But it creates incentives that can gradually become entangled with the original ideals.

I have come to think of one part of this phenomenon as easy virtue. I use the phrase in my own peculiar sense. Easy virtue is the ability to acquire the feeling—and sometimes the social status—of being virtuous without having to do the much harder work that genuine moral judgment requires.

It can be wonderfully easy to repeat the approved slogan, display the proper symbol, condemn the accepted villain, click “like,” or join the fashionable cause. The reward can be immediate: approval from one’s friends, admiration from one’s community, and the comforting feeling of being one of the good people.

Thinking is harder.

Thinking requires us to ask whether the slogan is actually true, whether the proposed cure will work, what its unintended consequences might be, who will bear its costs, and whether we would apply the same reasoning if the political identities were reversed. It requires us occasionally to discover that people we dislike have a point, or that people we admire are wrong.

That is uncomfortable.

So we often engage in a kind of cognitive outsourcing. We let other people do some of our thinking for us. Most of the time this is essential. None of us can personally verify everything we believe. I don’t reproduce every medical experiment before taking a medicine, inspect every bridge before driving across it, or reconstruct all of modern physics before using a semiconductor.

Civilization depends on trust and intellectual specialization.

But there is an important difference between saying I rely on these people because they know more about this subject than I do and saying I know what to believe because people like me believe it.

The first is a sensible division of cognitive labor. The second is groupthink.

Modern technology has made this ancient human tendency vastly easier to exploit. Social media platforms compete for our attention. Algorithms discover what keeps us watching, clicking, sharing, and returning. Anger, fear, moral outrage, and tribal loyalty turn out to be excellent tools for capturing eyeballs.

No conspiracy is required. A machine told to maximize engagement can discover for itself that an outraged person is often an engaged person.

The result is a powerful feedback loop. We encounter a simplified explanation of the world. People we identify with approve of it. We receive social rewards for repeating it. Algorithms notice our interest and show us more of it. We increasingly encounter people who agree with us, while those who disagree begin to seem ignorant, immoral, or dangerous.

Mass movements and factions are nothing new. Eric Hoffer described much of the psychology of mass movements in The True Believer in 1951, decades before smartphones and TikTok. Thucydides was describing factionalism more than two thousand years earlier. Human nature has not changed very much. What has changed is the machinery available to amplify it.

Edmund Burke worried about another aspect of the same problem: the danger of applying beautiful abstract principles to complicated human societies without sufficient respect for experience, incentives, customs, contradictions, and unintended consequences.

Ideals collide.

Justice can conflict with mercy. Equality can conflict with liberty. Safety can conflict with freedom. Helping one group can impose costs on another. A policy that improves one measure can worsen another. There may simply be no solution in which everyone gets everything we would ideally like them to have.

These difficulties are easy to overlook when an issue has been compressed into a contest between good and evil.

I recently had a conversation with a relative that reminded me how easily this happens. She was concerned about the effects of MAGA politics on schools in Iowa, where she once lived. I didn’t particularly disagree with her concerns, but I pointed out that I had concerns of my own about ideological excesses from the other political direction in schools where our grandchildren live in Somerville, Massachusetts.

Initially, she wasn’t pleased with my comparison. Eventually, however, she acknowledged that I had given her something to think about.

That is about the best outcome I can hope for in a political conversation. Not victory. Food for thought.

I want other people to do the same thing to me.

There is another problem that appears when ideals become institutions. An organization may begin with a straightforward mission: solve a problem. But organizations acquire employees, budgets, buildings, reputations, donors, procedures, and careers. Gradually another mission emerges alongside the first.

I sometimes call this the corporate mission: maximize revenue, minimize risk, and build the brand.

Again, this doesn’t require villains. If I work for an organization, preserving that organization seems completely reasonable. My colleagues depend on it. Our supporters believe in it. And if I sincerely believe our mission is important, then protecting our organization begins to feel morally equivalent to protecting the mission itself.

Mission accomplished can therefore become an awkward outcome.

An advocacy organization founded to solve problem X may discover that solving X threatens the organization’s reason to exist. The problem can then be broadened, redefined, or joined by related or even not-very-related problems. Activists who are particularly talented at organizing may naturally move from one cause to another. Journalists need another story. Politicians need another issue. Universities create offices that acquire constituencies and budgets of their own.

The mission drifts.

This is closely related to Goodhart’s law: when a measure becomes a target, it ceases to be a good measure. Organizations begin by measuring activities because they hope those activities will improve the world. Eventually the measurable activities—money raised, people trained, programs created, policies adopted, followers acquired—can become accomplishments in themselves. They become targets.

James Madison famously observed in Federalist No. 51, “If men were angels, no government would be necessary.” His point applies far beyond government. Institutions must be designed for humans as they actually are, not as we wish they were.

And that includes me.

I have spent much of my life trying to reconcile conflicting ideas. I am bothered by logical inconsistencies and double standards, including my own. When I discover that I am treating an argument differently because I like the person making it—or dislike the person making the opposite argument—I want that to bother me. I also want it to bother me when I haven’t reexamined my ideas or opinions for too long.

It isn’t always pleasant. There is psychological comfort in certainty.

But perhaps the opposite of easy virtue is not cynicism. It is hard virtue: doing the intellectual work necessary to remain uncertain when the evidence is uncertain; listening seriously to people we dislike; acknowledging inconvenient facts; recognizing tradeoffs; and changing our minds when our reasoning fails.

Young people are susceptible to easy virtue because belonging and moral identity are enormously important while they are still forming their views of the world. Older people, however, have no grounds for smugness. We have had more experience, but we have also had more years to become attached to our identities, tribes, resentments, and opinions.

None of us graduates from human nature.

So I don’t think the lesson is “beware of progressives,” “beware of MAGA,” “beware of activists,” or “beware of institutions.”

It is simpler and harder than that.

Beware of certainty that comes too easily.

Ask what evidence would change your mind. Notice when you dismiss an argument because of who made it rather than because of its merits. Be especially suspicious when an idea gives you moral satisfaction, social approval, and a convenient enemy all at once.

And occasionally ask yourself an uncomfortable question:

Am I actually thinking about this, or have I allowed my group to think for me?

That seems like a useful question for any century.


Acknowledgment

This essay grew in part from my reaction to Maya Sulkin’s interview with Sabrina Joy Stevens at The Free Press, available at https://www.thefp.com/p/confessions-of-former-social-justice-warrior. Stevens’s account of her years in progressive activism prompted me to think more broadly about groupthink, institutional incentives, mission drift, moral certainty, and the very human attractions of belonging to a cause.

It also grew from an extended conversation with ChatGPT about those subjects. I supplied the experiences, arguments, concerns, and perspective; ChatGPT challenged some of my generalizations, helped develop several of the ideas, pushed back on my careless or inaccurate statements, and drafted this essay from our discussion.

Grade inflation is bad for everyone

Grade inflation is rampant at colleges and universities. It’s a natural consequence of several issues:

  1. Colleges and universities now treat students as customers, and those customers are unhappy unless they receive what they “pay for” — namely the highest available grades. Given the “customers are always right” mentality active at most colleges and universities, there are negative consequences all around for less than stellar grades. 
  2. Assigning serious, meaningful grades is hard work and instructors are not rewarded for that hard work. Instead, they are rewarded for making everyone happy, including students, parents, and administrators.
  3. Meaningful grading assumes that student work can be accurately and quantitatively assessed, a notion that isn’t always true. Grading isn’t always a good measure, but giving its importance to pedigrees and credentials, it’s always a good game to be played. 
  4. Politics, particularly identity politics, makes assigning meaningful grades dangerous for instructors and institutions. Awarding high grades to everyone is a safe choice.

I’m sure that there are other causes for grade inflation, but those are enough. In this era of grade inflation, I would encourage everyone to ignore transcripts, grade-point-averages, and everything associated with these inflationary measures and judge people on their own demonstrated abilities and merits. Degrees and transcripts are a game and a huge fraction of the population (in the USA) are playing that game. They’re all winning and losing at the same time. It’s wasteful, expensive folly. Instead, ignore degrees and transcripts and have a meaningful conversation with anyone you want to assess. 

Small businesses are real people trying to do their best

In a society that encourages us to view businesses as evil, the greedy adversaries of the people, it’s important to realize that small businesses are themselves barely more than the people who comprise them and they are frequently worthy of our admiration and support, not our hostility and opposition. Small businesses are often the good guys, not the bad guys.

It has become all too easy to divide society into two teams: the people (who are surely good and righteous) and the businesses (who are certainly evil and avaricious); black and white. And in that black and white worldview, a middle ground can’t exist, so non-profit organizations of all sorts (i.e., academic institutions, foundations, and NGOs) demand to be part of Team People. It’s us versus them, everything is high-stakes, and the participants often define who is on which team or the other, even if they have conflicts of interest.

In reality, the stakes are not so high and the distinctions are not so clear or important. It’s a grey world after all. Everyone is human and looking for a path forward that satisfies their own needs, expectations, and desires. We’re not all good guys and bad guys; we’re all imperfect mixtures of good and bad. And one of the most undeservingly vilified categories is that of small businesses.

Small businesses are barely more than the individuals who comprise them. Those businesses share the needs, aspirations, and desires of their individuals, but they have an important measure of official organization demanded by the government. That organization brings with it both positive and negative aspects – a measure of legal separation that enables exploration and risk, and a burden of regulation, expenses, and oversight that encumber such development. It’s a mixed bag and no one should underestimate the complexity of trying to launch or maintain a small business.

To dehumanize small businesses into entities that we should treat as adversaries is just plain wrong. While it is convenient and even desirable for modern society to treat all businesses as sterile, never-touched-by-human-hands entities that sell products or services in hermetically sealed and perfectly uniform packages, that is a silly and counterproductive conceit. Nearly everything is touched and affected by humans and that is a good thing, not a failing. Small businesses involve real people and many or even most of them care that you are happy, satisfied, and supported by what they provide. Don’t expect inhuman/antihuman treatment; instead, expect human treatment and respond positively to it when it is good and makes the world a better place.

So where does “no consequences” fit into this essay? It is in the misassignment of what is human and what is less so. Treating small businesses as though they are large businesses, with nameless hordes of people who can be treated as objects rather than human beings, is a serious mistake. Even some large businesses are more human than we typically admit. People are people, and the closer those people are to whatever products, services, or other activities they provide, the more they deserve and value being treated as people. As the co-owner of a tiny business (Adaptive Rubber LLC and its products at EarJellies.com), I can say from experience that working with people as individuals and sharing the human experience with them is more valuable than anything else on either end of any transaction.

Furthermore, expecting grey-area organizations to be “good guys” because of their titles, names, or categories (e.g., academic institutions, non-profits, NGOs) is uncertain at best. Organizations tend to drift away from their original missions once they become large and their workforces begin to think of themselves as employees. Businesses, companies, and organizations become problematic when their employees begin to lose sight of their missions and begin working primarily for incomes rather than purpose. It’s okay for people to earn a living; they need it and it wouldn’t make sense if they did otherwise. But it’s less okay for people to work only for incomes and say to hell with the people at the other end of any transaction or interaction. For the most part, small businesses keep track of the former behavior and deserve our praise and support.

Grade inflation is what happens when there are no consequences

Grades used to mean something in colleges and high-schools, but not anymore. In most schools and most disciplines, human nature has done away with meaningful grades.

Most college (and high school) classes are graded. In the past, those grades served two important purposes. First, they motivated students to work harder and put in the time, energy, and effort necessary to acquire a real education. Second, they provided some lasting measure of the students’ performances: how much they’d learned, how well they thought, how deeply they engaged, how motivated they were, and everything people used to mean by the term “education.”

But meaningful grading is hard work and, in the absence of strong incentives, it falls by the wayside. Meaningful grading means that some students won’t get A’s, or even B’s, and some of them might not even pass the class. People are different in so many ways and their performances in educational contexts are inevitably different. Meaningful grades are intended to encourage students to do their best at the time and then to reflect the differences in what they did.

Alas, meaningful grading has some uncomfortable consequences—ay, there’s the rub1. Current students believe that education is all about getting high grades and are unhappy (or even outraged) when they receive anything less. Faced with a B (or less), they complain and browbeat their instructors for regrades, do-overs, extra credit and other special deals that require more work by the instructors. Their parents complain on their behalf and go over instructors’ heads to get what they want. And other institutional and societal constituencies apply their own pressures in advocating for the students they support. There is lots of academic privilege and entitlement around these days.

Thus, instructors who spend the time necessary to give meaningful grades must then deal with pushback and that grief consumes their time and peace of mind. Moreover, instructors are typically reviewed and rewarded based in part on student feedback, so there are direct negative consequences (i.e., punishment) for making students unhappy. Since there are no consequences (and less work) to giving out As and substantial costs to anything less, it’s no wonder most instructors don’t sweat over grades anymore. Let them all have As! 2

Lastly, institutions (I’m thinking primarily of colleges, but also some high schools) are rated in part on graduation rates and how quickly students earn their degrees. Those ratings are important to the institutions, which like all companies and many organizations want happy customers and seek to attract more. Since there are no consequences to awarding degrees to less than educated students, why worry about something as inconsequential as the integrity of grading? We’re “just trying to keep my customers satisfied, satisfied.”3

It should be clear at this point that meaningful grading is an ordeal for everyone. Students don’t like it because they’re in school to have a pleasant four years (I’m thinking of college), not have to work too hard, get the highest possible grades, and receive a degree—that golden credential that will lead inevitably to success in life!? Instructors don’t like meaningful grading because it requires so much additional work and the potential of punishment. And institutions don’t like it because it upsets the smooth flow of students through the years to graduation and upsets people in ways that threaten income and ratings, and introduces various types of risk.

So grades inflate and everyone is happy! It’s a no-consequences celebration! Students are happy because they get As and they will surely be rich and famous going forward. Parents are happy because their kids are obviously doing so well and will be wildly successful. Instructors are happy because they don’t have to work as hard assigning meaningful grades to student output that is increasingly juvenile now that high grades are so easily obtained. And institutions are happy because all their students are excelling, paying tuition, graduating promptly, and touting their schools as great and fun and “the best years of their lives.”

Given the various incentives and disincentives, it’s no wonder that grades have inflated into a meaningless mush here in the United States over the past 30 or 40 years. It’s win-win-win!

Okay, there are a few minor consequences, notably a changing in the amount of actual education delivered per (constant) dollar spent. But I’ll focus only on difficulties meaningless grades impose on the job market. For decades, grades and degrees were used for important purposes, notably identifying people who thought well, knew and understood much, and had strong motivation and character. They were also used to discriminate against certain people without violating laws. But now that everyone looks wonderful on paper and college degrees are abundant, what can a potential employer look for when deciding whom to hire?

The answer is straightforward but requires effort: employers must set aside meaningless grades and degrees, and investigate what is going on between each candidate’s ears independently. They must do their due diligence and study what each candidate knows, what they understand, how they think, what is their motivation and character, and what they will bring to the job that is before them.

For jobs that don’t actually require college educations, employers should stop requiring college degrees—why prefer people with meaningless credentials to others who are willing and able to do the job well and possibly better and have shown the good taste not to waste time on a worthless degree?

For jobs that really do require a college education, assess that education! Ignore the (meaningless) grades and instead ask the candidates to demonstrate their knowledge, understanding, thinking, character, motivation, passion, morals, ethics, and intelligence. Don’t be blinded by the flashiness of their credentials—elite degrees have become hollow luxury goods, equivalent to designer bags of dubious quality—and do a serious assessment of the person behind the façade. These days, no one should judge people by their meaningless educational credentials any more than by the color of their skin. Instead, judge them “by the content of their character.”4

  1. (thanks, WS and Hamlet)
  2. Marie Antonette
  3. Simon & Garfunkle
  4. Martin Luther King, Jr.

Why Are You in College?

This text is a “Last Lecture,” presented to students at the University of Virginia in Old Cabell Hall on April 24, 2023 at 8pm. It is intended to be what I would say to students if I knew I were giving the last lecture I would ever give. Here a the video of that presentation. I hope you’ll find it interesting and maybe even valuable. — Lou Bloomfield, August 27, 2023, lab3e@virginia.edu.

Why are you here?

Not here at this lecture; here at UVA. For students, I can’t think of a more important question. That question is on my mind whenever I talk with students, so it’s natural for me to build my last lecture around it. And I’m going to focus on 3 pairs of choices:

  • Are you here to learn or are you here for a degree?
  • Are you here because you want to be at UVA or are you here because you want to be associated with the UVA brand?
  • Are you here to learn how to create or to learn how to prompt AI to create for you?

There are other important pairings and I’ll discuss them in another part of the universe’s overall quantum wavefunction (think “Everything everywhere all at once”). Those pairings include:

  • Are you here for yourself or are you here for your parents or family?
  • Are you here because you want to be here or are you here because you don’t know what else to do?
  • Are you here to live your best life or are you here to live your most valuable life?

Each of those dichotomies might seem to have an obvious answer or at least one that sounds more praiseworthy than the other. As I delve into the first 3, however, you may find that each choice has both merits and shortcomings.

Are you here to learn or are you here for a degree?

To understand what those two choices entail at present, it’ll help to have some historical perspective. Now, I’m not a historian of education or even a historian in general, so you should take what I say with a grain of salt. I’ll try to be accurate, but I may make mistakes. What matters most in what I’ll say is this basic outline: that colleges have changed over the past hundred years and that the changes have been for the better and the worse. Recognizing these changes should give you insight into the two choices I’ve offered.

Thomas Jefferson studied at William and Mary for two years and went on to practice law, but he never received a formal degree. A degree wasn’t necessary for a lawyer and higher education of that era emphasized appropriate education, not official degrees. Jefferson went on to found UVA, but he was opposed to the granting degrees, which he saw as “artificial embellishments”. UVA did award M.D., Master of Arts, and Law degree in its first few decades, but there were other fields of study for which no degrees were awarded. It wasn’t until 1868 that UVA began awarding Bachelor of Science degrees and until 1899 that it began awarding Bachelor degrees as part of the shift toward standardization in higher education.

It is my understanding that UVA, like all colleges, wasn’t all that intellectually rigorous and demanding until well into the 20th Century. Colleges were effectively finishing schools – places where white gentlemen (sorry, everyone else) were sent to improve themselves before going on to approximately the same jobs and positions they would have held had they not attended college. A gentleman’s family, community, status, and connections were likely to be far more important than his education.

Even when training students for specific occupations, such as Medicine and Law, that training was less demanding back then. Many lawyers learned how to actually practice law in apprenticeships and first jobs, and medicine only became a serious academic discipline in the early 1900s, when it began to embrace science and evidence-based practice. In the 1800s, most medical schools were run for profit by local doctors who had been taught the same way themselves and knew little of anatomy or physiology.

In other words, it’s almost within human memory that higher education first began to play a significant role in preparing people for future employment, as opposed to providing only intellectual, spiritual, and cultural enrichment. Okay, for clergymen, lawyers, doctors and maybe a few others, higher education was of some significance in their work. For most other gentlemen, however, higher education was about spending time with the right sorts of people, developing the mind—though not too vigorously, and having an interesting couple of years in a lively new setting.

Even into the middle of the 20th Century, the Ivy League schools, among others, emphasized “well-roundedness” in their students—a vague concept that included most gentry but enabled colleges to limit or exclude undesirable groups, such as ethnic, religious, and racial minorities, and undesirable types, such as intellectuals and nerds. For the mainstream college population, the college experience was supposed to be pleasant, not a studious grind or a cultural melting pot.

When and why did things finally begin to change? A proper historian could give you definitive answers to those questions, but I’m not a proper historian. As best I can tell, the when was shortly after WWII and the why was that the college population began to grow dramatically. Precipitating factors included the GI bill and the social, cultural, technological, industrial, and economic changes that occurred post-war. The Cold War developed, the space race began, people became more mobile, the population became more urban, more people began working outside the home, communications improved, and people started to expect an ever-higher standard of living.

Prior to WWII, only a small fraction of the US population went to college and those who went tended to be an elite bunch: children of the wealthy, powerful, and successful, children of the gentry, children of college graduates, and those who had the money and time to attend college without undue hardship. While calling it the “elite bunch” oversimplifies what is surely a complicated group, I think that members of that group not only made up most of the college population, they were also far more likely than average to be successful, to achieve wealth, prosperity, fame, or respect; they were born to it. The elite bunch dominated two things, college and success. And because success was preordained for those in the elite bunch, the stakes at colleges, for the students, for the faculty, and for the institutions themselves, were rather small.

It is my theory that much of the increase in college enrollment during the second half of the 20th Century was a consequence of people confusing correlation with causation. Specifically, people started to believe that college caused success. To understand this sort of confusion, consider my favorite Wikipedia example:

Sleeping with one’s shoes on is correlated to waking up with a headache. That correlation is real, but there is no causation—shoe-wearing during sleep does not cause a headache. However, going to sleep drunk frequently causes both.

In the case of college, my theory is that many people observed the elite bunch and concluded that their college attendance caused their success. Acting on that dubious deduction, they chose to attend college in the belief that it would lead inexorably to success. In reality, being in the elite bunch led to both college attendance and to success—that is, wealth, prosperity, fame, and respect.

Although college did lead to success for some people outside the elite bunch, it wasn’t effective for others. Life simply isn’t fair. Some people are destined to succeed for reasons having nothing to do with their college attendance, while others who go to college struggle thereafter. College is not a panacea.

Whether my theory is correct or not, college attendance soared after WWII. Prior to 1950, only about 6% of Americans had graduated from college. These days, roughly 40% of Americans have graduated from college. Along with a rapid increase in college graduates, several other changes occurred between 1950 and now, including:

  1. More people, notably women, entered the workforce.
  2. Jobs and positions became significantly more competitive, particularly at the higher end of the pay scale.
  3. The elite bunch encountered more competition for the jobs and positions to which they had previously felt entitled.
  4. Everyone began looking for advantages and angles they could use to get ahead.
  5. Laws, regulations, and oversight gradually increased.
  6. The stakes at colleges, for students, for faculty, and for the institutions themselves, became much higher.

The effects of these changes were many and varied. Here are some specifics.

Students changed: The new students weren’t predestined to succeed and many of them were looking to their college experience to play important roles in their future paths. They wanted what college had to offer and that appeared to be a college education, at least initially. The new students worked harder than previous generations, learned more, thought more deeply, and graduated with stronger backgrounds and often with considerable training that helped them succeed in the world.

However, assessing a college graduate, determining what they know, what they can do, how willing they are to do whatever they need to do, and generally figuring out what is going on between their ears is extremely difficult, so society began to employ various proxy metrics—measurements that were easier to make—to categorize and compare the burgeoning ranks of college graduates. Instead of assessing a college graduate directly, society began asking which college? What grades? What major and minors? What extra curriculars? What internships? In short, what on their resume distinguishes them from everyone else?

Unfortunately, that shift to proxy metrics gave birth to an enormous game and students learned to play that game. They began focusing more on those proxy metrics and less on what those metrics were meant to represent. Students sought to get into the most prestigious colleges. They tried to get the highest grades. They chose majors and minors strategically, often competing to get into the programs that had the best reputations. They participated in extra curriculars not just for fun or service, but also because they wanted to enhance their resumes. In sum, they gave up doing what might have suited them best in order to do what looked the best.

With more students and more competition for the best resumes, college became a fraught experience. The stakes were suddenly high. Not surprisingly, some students began to see life as a long series of strategic choices and high-pressure performances, starting almost from birth and having no end in sight.

Colleges changed: With the new students expecting more return on their college years, colleges had to offer better academic programs and more academic programs in specialties that led directly to future employment. Teaching and learning became more rigorous and scholarship improved to meet the needs not only of academia, but of society at large. The college missions of education and scholarship were high priorities, at least early on.

But colleges had other priorities as well. Colleges have always cultivated human networks and connections, particularly among alumni, to help their graduates learn, prosper, and succeed. Forging those connections became even more important for the new students who didn’t already have them.

One of society’s responses to the enormous growth of college enrollments and the concern that things at college weren’t always fair or above board was to introduce more laws, regulations, and external oversight. Colleges reacted by hiring large numbers of administrators to handle all the compliance activities, particularly at the more closely scrutinized public institutions. Colleges developed sizeable bureaucracies.

Growth and improvements required money and influence, and colleges worked to attract both. Colleges began competing more aggressively for students, faculty, money, prestige, and public goodwill. Colleges became increasingly like other businesses. Though their visions and original missions may have been high-mind, colleges are still businesses and they pursue business agendas at some level: specifically, they act to maximize income, minimize risk, and build brand.

As enrollments and payrolls grew, so did the business of college. Colleges raised tuitions. They diversified into activities that marketed well, attracted money, and fostered public enthusiasm—notably entertainment and construction. They became risk averse and they began to cultivate prestige and name-recognition any way they could.

As colleges evolved into diversified business enterprises, their earlier focus on education and scholarship began to waver and they allowed other activities and needs to divert their attention. That diversification has had both positive and negative effects, and which is which depends on your perspective and interests. My primary interest has always been college’s educational and scholarly missions, and I believe that the diversification has not been good for those missions.

Faculty changed: The new students arriving in the 50’s and onward were expecting a good education at college and faculty had to provide that education. Colleges hired more and better faculty. In general, they did a pretty good job, apart from those faculty being mostly white males. New faculty are normally hired by existing faculty and that hiring process, along with the promotion and tenure processes, is traditionally based on detailed assessments of each potential faculty member’s actions and abilities regarding scholarship and teaching, their intellect, experience, service, citizenship, and integrity. Those assessments are extremely hard work for everyone involved and became even more so as colleges began competing aggressively with one another on every front.

The competition for faculty was simply part of a general competition between colleges. Faculty prowess and performance, along with student quality and achievement, became proxy metrics by which society rated and ranked its many colleges. Since society had neither the will nor the way to actually assess faculty and students directly, it turned to proxy metrics for both. In truth, even colleges use proxy metrics to assess and reward their faculty most of the time; the alternative being altogether too much effort.

So, what are those proxy metrics for faculty? It has been the tradition to assess and value faculty primarily on their scholarship, not their teaching [an arrangement that I could discuss, but won’t.], and the proxy metrics for scholarship in most fields are simple: how many books or papers published, which journals or academic presses published those works, how often those works have been cited by other scholars, how many invited presentations, and which awards and fellowships received. There are more, and the details vary with discipline, but that’s a representative list.

Those metrics are okay but imperfect and they are subject to game-playing. They’re also not entirely fair. For example, publishers and award committees are themselves judged by proxy metrics, including who they publish or give awards. That arrangement encourages self-fulfillment: no editor has ever been fired for publishing work by a highly-published scholar and no award committee has ever been seriously criticized for giving its award to an award-winning scholar. Moreover, faculty at prestigious institutions or with prestigious colleagues are often treated as prestigious themselves and that tends to boost their metrics.

The increased competition between colleges includes competition for current faculty. Superstar faculty now move between colleges the way superstar athletes move between sports teams. Many faculty aspire to be such superstars, but time is finite and it’s difficult to do superstar scholarship and superstar teaching and superstar service. Some parts of the faculty job description inevitably fall through the cracks.

Like most people, faculty tend to prioritize what is recognized and rewarded, not what they’re merely encouraged to do. Since scholarship is most recognized and rewarded, teaching is increasingly passed off to graduate students and adjuncts, and grades have been allowed to inflate significantly. Grades are one of the key proxies used to assess college graduates, so students have become more demanding about grades. Since grades are not one of the proxies used to assess faculty, faculty are inclined to yield to students to avoid conflict. Giving everyone A’s is win-win.

A similar effect has occurred with class content. Since the proxy metrics barely measure what is taught or learned, there is little incentive for instructors or students to do more than the minimum required to ace those metrics. Teaching less and learning less is another win-win. Okay, I’m overstating, but the effect is real.

Overall, the goals and agendas for faculty are complicated and contradictory, just as they are for students. Some students are passionate about immersing themselves in the life of the mind, while others just want to enjoy their college years in relative peace. Similarly, some faculty aspire to the lofty ideals of the traditional academy and liberal arts, and see college as purely about developing the mind, ennobling the spirit, and fostering the erudite citizenry required by society, commerce, and democracy. Others, particularly in disciplines that are directly related to employment, see college as job preparation and have little interest in the purely enriching aspects of college. Most faculty fall in between, but the competition between those two sensibilities leads to an unfortunate competition for resources—money, attention, status—at most colleges.

Society changed: With a larger fraction of people attending college and expecting success as a result, society created its own self-fulfilling arrangements. Society began granting higher status to those with a college education. Since measuring a college education is difficult (what is a college education and how do you assess it meaningfully?), society turned instead to proxy metrics, starting with a college degree.

If you had a college degree, you were treated as superior to those with only a high-school degree or less. You had a higher position in society and you were given more respect. At some point, employers started requiring college degrees for all sorts of jobs, including many that did not make use of a college education. A college degree became a ticket to success.

Not surprisingly, people with college degrees have been found to be more successful than those without—higher average incomes, more respect, higher social status. No duh! If you require a college degree to work in all the high-paying jobs, people with college degrees will have more high-paying jobs! That same goes for social status and respect. It’s self-fulfilling.

In recognition of the importance of college degrees and your attendance at this lecture, I am awarding each of you a college degree from Bloomfield University, a four-minute school accredited by the Bloomfield Accreditation Organization. Our degrees may be small, but a little bit goes a long way. [Toss the degrees.]

Alas, a college degree alone wasn’t always enough; that degree had to come from the right schools, from the right programs of study, with a high-enough GPA, with the right internships or extracurricular activities. The resume became all important and its contents stretched all the way back to pre-school for some people. To get into the right college, you had to go to the right high school and take the right classes with the right GPA. To get into the right high school, you had to go to the right middle school and so on.

Life became a series of hurdles on the way to success and each hurdle involved lots of proxy metrics that substituted for what really matters, which is what exactly is developing inside a young person’s head (how they think, what they understand, what they know, what they can do, what motivates, energizes, and empowers them). The items that are gradually appearing on the person’s resume are supposed to represent that development, but I question the strength of the relationship. And each item or possible item on a resume can become its own focus of activity. Young people can and do “work on their resumes,” and I’m not referring to the process of typing or editing it.

Nearly everyone is a co-conspirator in this resume building. K through 12 education has been diminished by its focus on helping students build their resumes to get into college. Organizations of all sorts take advantage of young people who want those organizations on their resumes. Parents, families, and friends invest time, money, and energy helping young people “improve” their resumes in various ways.

I doubt that all of that resume engineering makes the world a better place and suspect that some of it is actually harmful. Moreover, I think that some of the things students are made to study or do prior to college serve no purpose—they are forgotten soon after they’re studied or experienced and produce no significant development of the minds their appearances on resumes are supposed to represent. And some things that students would actually benefit from studying or doing before college are discarded or ignored. I find it a sad situation.

As society began to see college attendance as key to individual success, it lost interest in financing an individual’s college attendance. Historically, college had been seen as a public good—a grand public endeavor aimed at preparing the enlightened citizenry necessary to sustain society, commerce, and democracy. Once college became an individual good—the path to individual success—the general public lost interest in or even became hostile to spending money on college for others. State support for public institutions of higher education shrank dramatically and laws, regulations and oversight aimed ostensibly at minimizing waste and frivolities at those institutions increased enormously. Vast resources are now wasted in a fevered attempt to avoid waste.

Which brings me to the present situation: people and institutions are mostly pursuing self-interest—they are trying to achieve the best outcomes for themselves—and they are frequently being assessed by proxy metrics on route to those outcomes. I think that the overall result, higher education as a whole, is non-optimal; it has inefficiencies, distractions, and even serious failings that would be nice to eliminate or avoid. But people are human, they dislike change and they are reluctant to give up a half-full glass for the promise of a full one later on. It’s the system we have and will have for a long time, so it’s important to make the best of it.

Which brings me back to the original question (if you weren’t sure I’d ever get back to it, that makes two of us). Are you here to learn or are you here for a degree? I hope that you’re here to do both and I’ll tell you why.

Here to learn because this may be the only time in your life when you can focus intensely on that activity and when you’ll have the exceptional resources, opportunities, teachers, and peers that a first-class college can provide. Jefferson is out of favor, for understandable reasons, but his concept of the “the illimitable freedom of the human mind” is meaningful nonetheless. You have the means to enrich your mind with the knowledge, experience, creativity, and insights of past, present, and emerging generations and to acquire new ways of thinking, understanding, doing, creating, and interacting with others, many of which may be useful to you going forward.

If part of your college education is training and skill-building, embrace it enthusiastically – such education will never get easier than it is now. And if part of your college education is purely for its own sake, enjoy it, breathe it in, and savor it now and always. You are also here to learn how to learn, a task that should serve you well in the future because learning never ends.

When possible, try to take classes with the best teachers, remembering that they may not be the most prestigious faculty according to the metrics. And do your part, too: nothing motivates good teachers to do their best like having students who are doing their best. Participate! I’m not exhorting you to be extroverted if you’re not; I think that introverts are just as valuable to society as extroverts. Instead, I’m encouraging you to engage in learning in whatever way you can and to make the most of your academic interactions with teachers and peers. We learn from one another.

Here for a degree because it is a significant milestone in your progress through life. It represents the completion of a serious, intense, and important undertaking and thus has substantial intrinsic value. It is also the “coin of the realm” – the artifact that entitles you to the many perks and privileges that society grants to those who have completed four years at college. While I have been looking askance at the use of so many proxy metrics in higher education, they are part of the present system, like it or not. Your degree from a prestigious college, along with your GPA, your major and minors, your extra-curriculars, will play a significant role in your life going forward.

Your degree’s impact on your future may fade gradually as other things begin to dominate your resume or it may remain important indefinitely as a way to convince or reassure clients, companies, and colleagues that you are something special. For some people, putting a list of degrees after their names can be a professional necessity or perhaps just a matter of pride. In any case, your degree becomes part of your personal brand and that brings me to my second topic.

Are you here because you want to be at UVA or are you here because you want to be associated with the UVA brand?

I’m not a huge fan of branding, personal or organizational, because I think that branding can have some unfortunate consequences. Here is my analysis:

If you make some product and you want to put your name on it because you’re proud of it, that’s fine with me. You’re signing your work. People will appreciate the quality of your product and may associate your name with that quality.

And if a business makes a product it’s proud of, it can put its name on that product, too. Again, people who appreciate the product’s quality may associate the business’s name with that quality.

Where things go awry is when a person or business reverses the relationship between product and name; when they start selling the name rather than the product. They may still make a quality product, but when people start wanting it blindly, purchasing it uncritically, and valuing it for the name it carries rather than its intrinsic quality, the seller will be tempted to lose focus on that quality. The brand can gradually become the priority and a raft of subtle corruptions can enter the world.

The same story applies to services; if you provide a quality service, by all means, put your name on it. But if you start selling your name and lose interest in quality, that’s not so good.

We’re human and we have countless human weaknesses. We like approval and confirmation that we have made the right choices. We want others to think we’re smart, powerful, important, knowledgeable, sophisticated, and special. We fear missing out on things others have or do. We’re tribal and thus attracted to others who share our loyalties, customs, and beliefs. We’re skeptical of and resistant to change. We avoid risk. Those human behaviors make us susceptible to influence and manipulation by those who know how to exploit them. And branding enables that exploitation.

Okay, I have no expertise in marketing or branding, but I think I understand the basic relationship between branding and human nature. When we have some branded item and see others with that brand, it confirms the correctness of our choice. When those others look back at us, we feel smart, powerful, important, … special for choosing that brand. When we see others having this sort of interaction over a brand that we don’t have, we fear missing out. We tend to group together over a brand (think a sports team) and we are reluctant to change brands (think adults still rooting for their childhood sports teams). And of course, sticking with a particular brand helps us minimize risk.

As long as a brand keeps providing an appropriate level of quality and value, that’s okay. But when branding enables a drop in quality and value, when the brand is being sold, not the product or service, and people are being coaxed into settling for less than they deserve, I’m not so happy. Branding easily becomes a game to separate people from their assets.

In a competitive world such as ours, where information is often unavailable or imperfect, there may not be a loftier alternative to branding, marketing, and advertising. Necessary evils and all that. What troubles me about advertising is that it plays on all our human weaknesses—our need to feel good about ourselves, our desire for confirmation about the correctness of our choices, our fear of missing out, our loyalties, our need to belong, our craving to be like people we respect, envy, or desire. We fall for all the brand ambassadors. And if we’re misled, that’s our problem.

Plus advertising is expensive. To give you some perspective, I’m going to ask you a question with four choices. The question is this: when you click on an online advertisement for a product or service, about how much does seller pay for your click? The 4 choices are: 1/10,000th of a cent, 1/100th of a cent, 1 cent, and 1 dollar. Are you okay with the question? So, what’s the answer?

  • 1/1000th of a cent
  • 1/100th of a cent
  • 1 cent
  • 1 dollar

The correct answer is about 1 dollar. In some situations, your click might cost the seller only 20 or 30 cents, but it can easily cost the seller $2, $5, $50, or more, depending on the product or service and the likelihood that you will actually make the purchase. Behind that advertisement is a huge digital infrastructure that has auctioned off your eyeballs to the seller from whom it expects the most money and that auction is powered by information about you. That information is so valuable to the advertising machinery and the seller that you are monitored relentlessly across the internet and in real life. Your every action is recorded and if they could read your mind, they would. Big Advertising is watching you!

The websites and apps that host the ads may appear free because they’re not charging for their content. Nevertheless, they do sell a product and that product is you! Your eyeballs are being sold to the advertising machinery for a slice of the pay-per-click ad money. The money in advertising is so huge, roughly $300 billion/year in the US, and the scramble for that money so intense that it taints almost everything. No matter how high-minded an organization, once it starts hosting pay-per-click ads on its website or app, it begins to feel pressure to increase its ad revenue. Its focus tends to shift from producing good content to attracting and selling your eyeballs. Even formerly respected and reputable publications have allowed that click-bait mentality to infect their entire online presences. It’s pitiful.

The cost of all this advertising is ultimately borne by us in the form of higher prices. When you purchase branded products or services, you are getting less than you pay for because a sizeable portion of the purchase price is going toward marketing and advertising.

What about colleges? How are they affected by branding, marketing, and advertising? The two traditional products of a college are education for students and scholarship for faculty, though there are other important activities such as providing health care and offering expertise to the community and society. As long as a college is providing quality and value in its education and scholarship, I’m good with it. When a college begins to focus too much on branding, marketing, and advertising, however, the results are not so wonderful.

I’ve already talked at length about the hazards of assessing a person’s worth entirely from their resume—from their personal brand, if you will—rather than by looking carefully at that person’s knowledge, understanding, and so on. Personal branding affects not only how a person is perceived by others; it also affects how that person perceives themself. Witness the alarming stories about young people desperately curating, controlling, and comparing their personal brands on social media.

Similarly, there are hazards in assessing a college’s worth entirely from its brand, rather than by looking carefully at the quality and value of its student education and its faculty scholarship. Yes, education and scholarship are difficult to assess, but they are what actually matters.

Among the problems with brand-based assessment is the time lag between performance and perception. Organization build their brands slowly, offering good quality and value early on and being recognized as a good brand only much later. The same lag appears when that brand decays; there is a long delay between its decline in quality and value, and the eventual recognition that its brand is dying. Countless brands have come and gone over the years, typically rising gradually on their founders’ passionate commitment to quality and value, and then decaying gradually when less dedicated people take over and milk the brand for money at the expense of quality and value. Colleges are no exceptions to these sorts of dynamics.

Providing great student education is hard work for both the students and their instructors. Teaching and learning can be frustrating, tedious, and exhausting, and their purposes and rewards are often visible only in retrospect. They involve a lot of delayed gratification. Because a college education is known to be hard work with a delayed reward, colleges have trouble “selling” students on college education itself. They find it much more effective to “sell” students on a college brand, particularly when that brand encompasses an exciting and engrossing college experience.

So, colleges have become full-service communities with nearly everything a young person could want during their four years. They have diversified into many areas outside education, including fancy dorms, exciting sports and entertainment, attractive buildings, and a wide range of college-supported clubs, organizations, and activities. That diversification is expensive and much of that expense is borne by the students themselves in form of higher fees and tuition. The students may still be receiving good quality and value, but some of the product they’re buying is no longer education. For those who can only barely afford college at all, paying for all those bells and whistle is a true hardship and may contribute to debilitating debt.

Where branding begins to cost in terms of quality and value is when a college begins to purchase prestige. It starts hiring superstar scholars, building institutes and centers, and hosting events and activities that increase the college’s visibility, brand recognition, and brand stature while contributing little to the college’s educational mission. Occasionally, such brand building can even interfere with education.

It’s easy for a college to see practically everything as an opportunity for brand-building, marketing, and fund-raising. Many important positions that once guided education and scholarship, and that gave society some its most notable public intellectuals, have been retarget at marketing. They have become primarily brand ambassadorships.

By keeping students engaged with and proud of the college brand after they graduate, the college is able to seed the world with additional brand ambassadors, whose ongoing association with a well-recognized college brand is win-win for themselves and the college. Even students who don’t want, enjoy, or have use for a college education still benefit. Mere association with a strong brand is a valued commodity in modern society and people are often influenced more by a person’s brand and brand-associations than by that person’s actual character and abilities. We are judged by the brands we keep. It’s a perfect arrangement.

As a college’s attention shifts toward its brand, its education and scholarship may begin to suffer. Since college education is hard work, everyone involved can do less and feel okay about it. Students never complain, for example, when an instructor cancels a class or a reading assignment. After all, the college brand is still good, even if the education is less so. Components of the college are routinely renamed and rebranded with buzzwords like “excellence” and “leadership” – adding nothing of real value and rendering those words essentially meaningless.

Focusing on brand allows a college to enroll students who are less interested in or capable of educational achievement in exchange for other assets that support the brand, notably money, power, and public goodwill. As long as the educational decline isn’t too severe, the brand can remain strong and people will continue to praise the college for its great education long after that education has become somewhat less than great.

The timescale for brand decay is long in any organization and, for colleges that timescale is generations. The long tail is due in part to the many people associated with the college brand, most of whom have vested interests in keeping it strong. There are also self-fulfilling arrangements around, like the fact that college rankings are based in part on a college’s prestige and a college’s prestige is based in part on college rankings.

So, I’m not thrilled with college branding’s effects on college education. I’ll leave its effects on college scholarship for another day.

Returning to my opening question:  Are you here because you want to be at UVA or are you here because you want to be associated with the UVA brand? Again, I hope that you’re here for both reasons.

Here because you want to be at UVA because it’s the right place at the right time for you.

The right place because it genuinely fits you, your interests, your goals, your abilities, and your aspirations.

The right place because it offers a range of opportunities, experiences, and interactions that excite you, that make you comfortable but not so comfortable that you don’t stretch and grow, and that serve to form you into the person you ultimately want to be.

The right place because it meets your needs: financial, geographical, familial, and personal.

And the right time because you are ready to be here at UVA. Because you have the energy, the freedom, the commitment, and the motivation to get a college education now, not later, not never, now.

There may also be baser reasons you want to be at UVA: because it’s the next stage on the conveyer belt of life, because what else is there to do, because your family or friends expect you to do it, because you want to have a fun four years drinking with your buddies at a college resort, spa, and circus.

Everyone has those baser reasons in them to some extent, but I hope you feel the loftier ones as well. It’s possible that you don’t, that UVA is not a good fit for you or that now is not the time, and that you would do better to be attending college elsewhere or sometime in the future or maybe never. College is not for everyone and why should someone who doesn’t enjoy getting a college education and who won’t benefit from it in a meaningful way in their work life or their personal life go to all that trouble and expense? There are other paths in life that may be better for them.

Here because you want to be associated with the UVA brand because that association is valuable. Soon and for the rest of your life you will be asked where you graduated college and you will be able to tell them proudly that you graduated from UVA, a college with a well-known and prestigious brand. That brand will get you in some doors that your college education alone will not. At times that brand will prove more important than who you are. I’m not thrilled at that situation, but it would be naïve or foolish to reject the power of the brand. It is what it is.

I may quibble about all the brand-related hoopla I see going on (in fact, I often do), but UVA remains a strong college in the activities I value most: in its educational enterprise and its contributions to scholarship. You can and should remain proud to be associated with its brand. I exhort you, however, to encourage and help UVA in maintaining its high level of education and scholarship against the pressures it experiences in the world of branding.

Are you here to learn how to create or to learn how to prompt AI to create for you?

I first introduced AI to students in my class a year ago, about six months before the general public learned about chatGPT and all hell broke loose. We were playing with GPT3, a precursor to chatGPT, and I asked them to suggest a topic for GPT3 to write a paper on. Someone suggested “What is the meaning of life?” GPT3 took a minute or two, but it wrote what we all considered to be a pretty impressive paper. At which point, someone asked “how will an instructor know that it wasn’t written by a student?” I had no answer and neither did anyone else.

While that story suggests that I’m going to talk about integrity, I’m not. I do care about integrity, I value it above almost all else, but I’ve had a few encounters with integrity in my career and I’m bored with it.

Instead, I want to look at change and what really matters in a college education. For about 30 years, I taught a class of my creation called “How Things Work” – an examination of physics in the context of the everyday world. I looked inside ordinary things and found physics on a need-to-know basis. And my class changed every time I taught it, in part because the world changed. On my watch, incandescent light bulbs gave way to compact fluorescent lamps, which subsequently gave way to LED lights. I had to change, to adapt, to create anew. Change is hard, but it’s important and necessary. Tradition and inertia are no excuse for letting education or scholarship ossify. Both should be creative and dynamic, and AI is surely going to drive enormous change in colleges and the world beyond.

A cornerstone of my How Things Work class in its early days was a term paper. In that paper, I had students do what I did: find an ordinary object or activity and look inside it for the physics that made it work. Developing that paper made students think hard, absorb and integrate the physics we had discussed in class, and apply their insights and understandings to real world objects and issues. I viewed this as an activity that would train them for real life. Education with a purpose!

At first, that project worked beautifully – students had to use their minds in many different ways and come up with a work of science and art. It really was an educational experience. They’d pick something that interested them and think about it deeply because there weren’t many resources to help them outside of the class itself and conversations with me. But the internet changed that.

Beginning in the late 90s, websites began to appear online that looked at ordinary things and explained how they worked, if not exactly at a physics level, then close enough. And the term papers began to change. In the early 90s, most students spent 5% of their term-paper time looking unsuccessfully for non-existent resources and 95% of their time using their minds to think through and write those papers. By the mid-00s, most students were spending 80% of their time finding pre-digested content online and 20% of their time assembling and paraphrasing that content into a paper. They weren’t really thinking anymore and the term paper project lost its purpose and value. I had to abandon it.

To my mind, looking stuff up online and assembling it into a new document isn’t educational, it’s mechanical. It doesn’t require the deep insight, understanding, and creativity that distinguishes the human mind from a typewriter or a copying machine. It’s now computational, because that is approximately what AI does these days: it looks stuff up online and assembles it into a new document. Wow, students in my class were doing what AI does years before its time!

Current and near-future AI is mostly automating the best work that humans can do without making rich, full use of their minds. It can easily outperform humans in tasks like memorizing things, finding references, writing boilerplate documents, assembling prior working into new documents, and even producing derivative, quasi-creative art, poetry, prose, code, and media.

The press is full of criticisms, pointing out AIs mistakes, fictious claims, and apparent hallucinations, but I suspect those are just teething problems. Twenty years ago, people (particularly academics) were quick to dismiss Wikipedia for the same reasons (maybe not the hallucinations) and look how Wikipedia has turned out. It’s great; I use it and contribute money to it routinely. It precipitated change, particularly for those in the encyclopedia business, but it freed many of us from the tedious task of chasing down resources elsewhere. It helped kill my term paper, but such is life.

Like Wikipedia, AI will improve. It may eat us alive at some point, but so far it hasn’t truly replaced us for the things that require our full mental capabilities. But it will and should change education, just as it will and should change the broader world. There are contexts in which memorization is important, but such memorization needs to be accompanied by understanding and insight. Memorization alone is barely education at all. Case in point: Many of you learned about inertia at some stage and memorized the statement: “An object in motion stays in motion and an object at rest stays at rest”? Fine. So, answer this question, my first question each semester in How Things Work: A rotary lawn mower spins its sharp blade rapidly over the lawn and cuts the tops off the grasses. Would the blade still cut the grasses if they were not attached to the ground, but still standing upright?

  • Yes
  • No

Here are the grasses (green linguine) and here is the rotary lawnmower blade.

The answer is yes and it’s an example of inertia in action. For the stationary grasses to get out of the way of the blade, the blade must push them forward and they must accelerate forward for some time so as to outrun the blade. Neither the push nor the time allow is enough and the blade cuts right through them. They remain nearly in place because inertia dominates their motion. That same principle is crucial to blenders, food processors, and even flyswatters. I hope that you’ll now begin to see inertia in action everywhere.

AI will decrease the value of mindless memorization in education just as in everything else. It will decrease the value of mindless searches for relevant content – an activity many call research, but is more like butterfly collecting. And it will decrease the value of imitating and copying. As hobbies, those activities are fine: learn the names of all the flowers, find all the stories about mountain climbing, and paint watercolors in the style of your favorite artist. Just don’t expect to be alone – AI will be doing it with you.

Which brings me back to my question: Are you here to learn how to create or to learn how to prompt AI to create for you? Yet again, I hope that you are here to do both.

Here to learn how to create because that is what humans can do and one of the highest, most elevating aspects of human existence; here to learn how to think new thoughts, to explore new ideas, to be the first in a garden you invent in your own mind.

I hope you will learn to lead by doing, not by simply bossing everyone else around. In my opinion, conventional leadership is overrated; telling others what to do while standing at the rear or flying by at 30,000 feet is often cowardly, ineffective, and prone to mistakes. Better leadership, doing leadership, involves creating, defining, inventing the paths that others will take and doing it on the ground and from the front.

I also think that isolated ideas are overrated. They’re valued in academia because they often lead to publications and, like a typical academic, I used to think ideas were the be-all-and-end-all. After some experience in business, however, I realize that academics are naïve and that Thomas Edison was correct when he said “Genius is one percent inspiration and 99 percent perspiration.” In the real world, it’s the things that stem from ideas that matter most—the institutions, organizations, businesses, products, services, communities, governments, treatments, opportunities, structures, literatures, arts, cultures, and everything else—that actually make the world better and improve the human condition. Making things happen in the real world is much harder than most academics think; the perspiration required is daunting. I encourage you to learn not only how to create ideas, but also how to create the myriad real-world things made possible by those ideas.

Learn how to prompt AI to create for you because that is the way of the future. Just as typewriters made handwriting obsolete and computers made typewriters obsolete, AI will make some aspects of our old lives obsolete. It’s going to affect academia and it’s going to affect the world.

Handwriting hasn’t disappeared altogether; some people still handwrite heartfelt personal letters because the act of writing by hand engages the mind deeply and emotionally in ways that typing may not and because that handwriting is intrinsically meaningful. What the shift to typewriters and then to computers did was to eliminate some of the drudgery of preparing documents wherein the heartfelt engagement of hand writing wasn’t needed or desired, and being handwritten only made the documents harder to read.

Correspondingly, current and near-future AI will primarily eliminate some of the drudgery of doing tasks wherein the doing part doesn’t require deep mental engagement and adds little intrinsic value to the outcome. Hand-sorting a guest list is a mindless activity that adds no value, so let a computer do it. Similarly, personally searching for every reference to the legal status of some plot of land is a nearly mindless activity that adds no value, so let AI do it. Writing routine or boilerplate letters, same thing! In fact, reading routine or boilerplate letters, same thing! What makes us human, and what we can do that AI currently cannot do, is think deeply and do meaningfully, and those are the areas where we will continue to shine and thrive.

One area that remains uniquely human is that of creating the prompts for AI. Those prompts will get shorter as AI gets better at anticipating trivial stuff like our preferred formats and whether to address certain letters to home or work addresses. But the core pieces of a prompt – the minimal prompt required to get AI to produce the results we desire – require our deep mental engagement. Your prompt is your creative work and in many cases it already contains much of the value of what AI ultimately produces from it. Think of a boilerplate letter generated by AI: I probably don’t want to read it; what I’d rather read is the prompt that was used to generate that letter. There may be some value in the boilerplate itself, I’ll let AI read it, but the prompt surely contains most of what I want to learn from the letter.

AIs current ability to be a good assistant will soon evolve into an ability to be a great assistant. In doing so, it will eliminate various task people do and even some jobs they do. It will eliminate or render quaint some parts of academia as well, things we teach and learn, and ways in which we do those things. It may even eliminate parts of academic disciplines or the disciplines themselves. Only time will tell.

For now, learn to create good prompts for AI. In doing so, you’ll learn how guide the world of the future and you’ll learn to use your mind the way nature intended. AI can already write technically good poetry, but I’m pretty sure it lacks the imagination, understanding, knowledge, preparation, insight, inspiration, and creativity to write great poetry. If you pour those human strengths and qualities into your prompts to AI, maybe together you will write something amazing.

Why are you here? Not here at UVA; here at this lecture. I hope it’s to listen to my thoughts about life, the universe, and everything. And don’t forget that you’re now a proud graduate of Bloomfield University, with its vast network of Alumni. Send your contributions to…

More seriously, I have seen many changes in colleges since I started as a freshman nearly 50 years ago, some for the better and some for the worse. I hope that you’ll join me in recognizing that while colleges, like everything else, are imperfect and subject to many human weaknesses, they nonetheless gather together many good people for a noble purpose: to convey accumulated wisdom, insight, experience, skill, and vision from one generation to the next and to create even more. If you’ll look beyond the distractions of metrics and branding, something I struggle with myself, and immerse yourself in the core academic tasks, I think you’ll find the highest values of your adventures at the U. That’s why UVA is here and maybe that’s why you’re here, too.

Presented at the University of Virginia on April 24, 2023 at 8pm in Old Cabell Hall by Lou Bloomfield, Professor Emeritus of Physics.

Alas, Most Non-Profit Organizations Eventually Adopt Corporate Missions

Why are there no consequences that…

nearly all non-profit organizations eventually adopt corporate missions.

Non-profit organizations, including charities, professional societies, and educational institutions, are usually founded by idealistic people who want to make the world a better place and who truly believe that their organizations can help to achieve that goal. If asked, those founders can probably articulate a clear mission for their organizations and they would probably not identify making an income as the primary focus those missions.

But once an organization begins to hire a permanent paid staff, the original mission inevitably comes under pressure. When push comes to shove, the staff is invariably more concerned about being paid than it is in pursuing the founders’ vision for the organization. Contributions that were initially directly almost entirely to the organization’s original mission are redirected more and more to meeting payroll and the organization’s mission evolves into a corporate mission: maximize income, minimize risk, and build brand. For the paid staff, receiving an income is the mission and the original mission becomes vestigial, a historic artifact that is used to encourage continued donations or to justify the organization’s non-profit status.

While there are a few non-profit organizations that seem to weather this sad consequence of human nature, I have been amazed at the variety of organizations that have succumbed to it. Nearly every organization that contacts me for money or in-kind contribution is doing so to meet payroll first and to pursue its original mission second (or third, or not at all). Its agents employ the mass-marketing tools of modern technology while exploiting the politeness hammered into many of us during an earlier, more personal era (“Hello. How are you doing today? I’m calling on behalf of…”). Calls from paid solicitors are particularly dispiriting because they can’t even pretend to care about the original mission.

Over the ages, wise people have commented on the philosophical value of separating the person who gives charity from the person who receives charity. Charitable organizations, and non-profits in general, were intended to provide that separation. It’s sad that human nature makes it so difficult for these organizations to avoid losing sight of their original purpose.

Lou Bloomfield

Universities spend so few resources in the classroom

Why are there no consequences that…

universities consider time and money spent in the classroom as wasted.

Universities are much more inclined to “invest” in beautiful facilities and grounds, institutes and centers, sports and entertainment, and information technology. That’s probably because every decision at a university is a financial decision and attracting donations is a central mission of every university. Donors want to see tangible results from their donations; they want to buy something lasting. Ultimately, they’re looking for a little immortality, hopefully with their names attached. Since money spent on teaching is gone at the end of each semester, few donors care to support it or even pay much attention to it. And if it doesn’t attract donors, universities aren’t interested in spending their money on it, either.

Students are pragmatic and they recognize that society values a college degree far more than it values a college education. Students therefore pay for a degree, not for an education, so the quality of the education at a university is essentially irrelevant to all the stakeholders. If education happens, everyone eagerly claims credit, but it’s the result of volunteerism and youthful idealism. Universities and their administrators much prefer to spend their precious budgets on activities that promise to reward the universities and their administrators. Education is not such an activity. Faculty similarly have little incentive to spend time on teaching because they are rewarded for research and scholarship. Lastly, many students are happy to obtain a degree without putting in much effort or obtaining much of an education. Strange world.

Lou